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I'm a UX and Visual Design leader with over 15 years of experience humanizing complex technology and stripping away the friction that stands between people and their goals. This site is a look at my journey through the early days of web search, the rise of global e-commerce, and the high-stakes world of enterprise fintech. Along the way, I’ve led UX for giants like Wells Fargo, Prosper, and Snapfish, always with the same mission: blending visual storytelling with strategic empathy to turn "difficult" into "delightful." It’s not just about making things look good -it’s about making the most complicated systems feel like second nature.

Background and inspiration


The Origin: Design as a Metaphor

The journey began at Parsons and MTV, but the pivot happened with illustrating Jeeves and my eventual role as Character Brand Director. Beyond a mascot, Jeeves was a human bridge to a complex internet, a user-centered solution. This experience proved that design isn't just about visuals; it’s about helping people navigate the unknown. Jeeves was my introduction to UX.  

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The Evolution: From Pixels to Systems

Operating as an illustrator-entrepreneur forced a "UX-first" mindset long before the title existed. This drive to solve human problems led to 8 years at Snapfish, transitioning from graphic design to lead UX Specialist. There, the focus was on reinventing digital libraries and scaling massive systems for global retail partners.

 

The Impact: Fintech & Enterprise

Curiosity eventually led to the high-stakes world of Fintech. At Prosper, the challenge was turning complex regulation into transparent, frictionless investor tools. At Wells Fargo, we've been focussed on similar goals plus modernizing legacy banking and rebuilding reputation and trust with customers.

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© 2026 Marcos Sorensen 

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